Our world is shifting – Is your business keeping up?
October 13th, 2010 § Leave a Comment
In last week’s post I discussed the digital landscape of today’s world, and the implications this has for today’s businesses. To summarize my remarks: in a world where digital technology is more than prevalent, businesses must leverage digital technology in their marketing efforts in order to remain current and competitive. As author Allen P. Adamson puts it, “Time waits for no one, or no brand online.”
In this week’s blog post, I would like to further this discussion and encourage you to watch a very thought provoking video that connects very well to this discussion. Sit back, relax, and prepare to learn something…
I am curious, what did you think of this video? Do you feel this video over exaggerates reality? Or do you feel this video is accurate? If so, what does this research mean for your business?
To recap:
Radio took 38 years to reach a market audience of 50 million
TV took 13 years
Internet took 4 years
iPod took 3 years
Facebook took 2 years
Given today’s digital landscape, are you using the most effective method to reach your target audience?
Thanks to Karl Fisch, Scott McLeod, and Jeff Brenman for the thought provoking research and video.
